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How Color Affects People
You might think that carefully organized branding research and market tests were done to choose the perfect colors to make you spend your money, but a lot of the brands that have grown to be global web...
View ArticleHow Big Companies Have Overcome Branded Content Challenges
Brands have been in the content business for more than 50 years, but some of the biggest marketers in the world — including General Electric and Johnson & Johnson — are today finding that emerging...
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One Great Profile Picture Is Worth a Bunch of Business
Be aware that your profile picture on sites like Twitter, Facebook and LinkedIn affects your brand, says Neil McKenzie, commercial photographer specializing in business and personal brand photography....
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How Much Is a Great Idea Worth?
Your email: I’m starting to believe that B.S. stands for Beyond Selling, says AdAge columnist Rance Crain. Marketers now seem to aspire to a higher purpose, or they churn out ads whose selling idea is...
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6 Tips to Help Optimize Your Branding Efforts
Your email: People typically equate a company’s brand with the company’s logo. But a brand is much more than a stylized name: It is a primary symbol of an organization’s purpose, vision and values....
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How to Emulate Apple’s Marketing Magic and Build a Great Brand in 3 Steps
Your email: Apple, the world’s most admired company according to Fortune magazine, toppled Google this week as the most valuable brand in the world. A brand is not the logo that identifies a company,...
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Brand Oprah Has Some Marketing Lessons For You
Your email: Susan Berfield reports for Bloomberg Businessweek that in 1988 Oprah Winfrey made a decision that would change her life—and eventually the future of television. Her talk show was already...
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Branding Louis Vuitton: Behind the World’s Most Famous Luxury Label
Your email: You know the bag. The chocolate-brown leather canvas emblazoned with quatrefoils and the LV monogram is immediately recognizable as the international symbol of globetrotting luxury. The...
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All Publicity Is Good Publicity
Your email: Any brand will tell you that the pinnacle in publicity is to have your customers be your brand ambassadors since word of mouth is cheaper than any advertising campaign. Recently we...
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Should a Brand Use Social Media?
Your email: Should a brand be on YouTube, Facebook or Twitter? The answer depends on context. The phenomenon that is social media has meant that many brands or businesses want to leverage it – in many...
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